The understanding where a brand is coming from, forms the basis of its current and future performance. The history of Samsonite shows how the brand has understood to be at the pulse of the times, and that in every decade of it’s existence. From “Samson” the first trunk developed by Jesse Shwayder in 1910, when travelling was a privilege for only a few, to the development of luggage for a world that is constantly in motion today. The first result of our involvement in brand development for Samsonite is the book “Journey of Discovery - The History of Samsonite” - soon to be followed by an animated version of the history time line for the brand’s website.